Mary Ford Parker is an architectural photographer in the Washington DC Metro area who specializes in working with commercial property owners and brokers, residential and commercial builders and remodelers, architects, and interior designers.

 MY APPROACH WHILE ON THE JOB:

My motto is "Visual Support to Ensure Your Success". I gain greatest satisfaction in collaborating with my clients to compose and deliver visuals that best complement the marketing, competition, or portfolio goals at hand. I listen, I take direction, and I implement the client desires rather than compose for my own satisfaction. The sole intent is to help my clients lease and sell faster, to win their industry competitions such as TOBY, and to increase the caliber of their portfolio through beautiful imagery of their work.

 

THE SECRET WEAPON OF A SAFETY NET FOR YOU

One of my greatest strengths is advanced retouching and imaging capabilities. Rarely is a property perfect, even if it is brand new. Scuff marks, paint splatters, sidewalk stains, dirty windows, or unfinished punch list items can all detract from how your work or property is perceived. Each image is cleaned up to remove simple distractions or imperfections as part of the normal production process.

And retouching can go as far as my client directs me to. Sometimes the biggest offenders are ill placed street lamps, parking or bus signs that clutter the scene but are unavoidable for best composition of the building. How about the office lights that were supposed to be turned on for a twilight shoot but they never got lit? They can be "turned on" so the building looks uniform. Window blinds in day time shoot for a commercial property can be a terrible problem! Although some owners prefer a natural look, too often window blinds all at different levels make a building look like it has missing teeth. Retouching solves the problem. How about the Spring 2013 scaffolding surrounding the Washington Monument? I will remove it to save your image, as landmarks are often key to marketing. Many times a van or truck decides to pull up near the entrance of the building and park for the day. Ugh! It can be removed. Window washers that show up unexpectantly? Removed. How about the landscaping that decides to die or wilt or the storm the night before that has damaged shrubs? Enhanced and corrected. Retouching provides you with a giant safety net to ensure that your property or your work always looks the best it can be to your viewers, prospective clients, or industry competition judges. Retouching that is complex is often very time consuming and is estimated separately as part of the photography investment.

 

GETTING YOUR WORK OR YOUR PROPERTY NOTICED

Imaging software and computer production is the very lifeblood of architectural photography. It is the necessary ingredient where each digital camera file transforms itself into the final resulting photograph and where a professional image rises above a typical consumer snapshot. I use my advanced Lightroom and Photoshop expertise in this very crucial phase of the project. It is where the majority of skill takes place.

All interiors (and some exteriors) are lit with studio lights. Professional lighting can turn an interior from good to great. It reveals form and dimension and provides depth and texture. Without it, a room often looks flat and the photography amateurish. Professional lighting immediately upgrades the caliber of the scene so that work or project is instantly perceived "at the top of the pack".

 

IMAGE OWNERSHIP, LICENSING, AND FILE SHARING

Images are licensed for use just like music and software. As your photographer, the copyright and the ownership remains with Mary Parker, as the author and photographer of the image created. Then, in accordance with US Copyright and with standard professional practices, the images are licensed for use in accordance with an agreed upon price.

 

IMAGE SHARING

Partnering with other firms who may be able to use photographs from the assignment for their own use can often reduce a photography investment significantly. Mary Parker Architectural Photography welcomes these collaborations as long as the multiple parties are identified up front and are placed within the photography agreement. Outside parties that wish to purchase images after the fact must contact Mary Parker Architectural Photography for a separate license. My prices are very competitive, and are able to stay low because of my wonderful clients who help me by abiding by file sharing practices.

Sections

MARY PARKER AND HER APPROACH

Mary Ford Parker is an architectural photographer in the Washington DC Metro area who specializes in working with commercial property owners and brokers, residential and commercial builders and remodelers, architects, and interior designers.

 MY APPROACH WHILE ON THE JOB:

My motto is "Visual Support to Ensure Your Success". I gain greatest satisfaction in collaborating with my clients to compose and deliver visuals that best complement the marketing, competition, or portfolio goals at hand. I listen, I take direction, and I implement the client desires rather than compose for my own satisfaction. The sole intent is to help my clients lease and sell faster, to win their industry competitions such as TOBY, and to increase the caliber of their portfolio through beautiful imagery of their work.

 

THE SECRET WEAPON OF A SAFETY NET FOR YOU

One of my greatest strengths is advanced retouching and imaging capabilities. Rarely is a property perfect, even if it is brand new. Scuff marks, paint splatters, sidewalk stains, dirty windows, or unfinished punch list items can all detract from how your work or property is perceived. Each image is cleaned up to remove simple distractions or imperfections as part of the normal production process.

And retouching can go as far as my client directs me to. Sometimes the biggest offenders are ill placed street lamps, parking or bus signs that clutter the scene but are unavoidable for best composition of the building. How about the office lights that were supposed to be turned on for a twilight shoot but they never got lit? They can be "turned on" so the building looks uniform. Window blinds in day time shoot for a commercial property can be a terrible problem! Although some owners prefer a natural look, too often window blinds all at different levels make a building look like it has missing teeth. Retouching solves the problem. How about the Spring 2013 scaffolding surrounding the Washington Monument? I will remove it to save your image, as landmarks are often key to marketing. Many times a van or truck decides to pull up near the entrance of the building and park for the day. Ugh! It can be removed. Window washers that show up unexpectantly? Removed. How about the landscaping that decides to die or wilt or the storm the night before that has damaged shrubs? Enhanced and corrected. Retouching provides you with a giant safety net to ensure that your property or your work always looks the best it can be to your viewers, prospective clients, or industry competition judges. Retouching that is complex is often very time consuming and is estimated separately as part of the photography investment.

 

GETTING YOUR WORK OR YOUR PROPERTY NOTICED

Imaging software and computer production is the very lifeblood of architectural photography. It is the necessary ingredient where each digital camera file transforms itself into the final resulting photograph and where a professional image rises above a typical consumer snapshot. I use my advanced Lightroom and Photoshop expertise in this very crucial phase of the project. It is where the majority of skill takes place.

All interiors (and some exteriors) are lit with studio lights. Professional lighting can turn an interior from good to great. It reveals form and dimension and provides depth and texture. Without it, a room often looks flat and the photography amateurish. Professional lighting immediately upgrades the caliber of the scene so that work or project is instantly perceived "at the top of the pack".

 

IMAGE OWNERSHIP, LICENSING, AND FILE SHARING

Images are licensed for use just like music and software. As your photographer, the copyright and the ownership remains with Mary Parker, as the author and photographer of the image created. Then, in accordance with US Copyright and with standard professional practices, the images are licensed for use in accordance with an agreed upon price.

 

IMAGE SHARING

Partnering with other firms who may be able to use photographs from the assignment for their own use can often reduce a photography investment significantly. Mary Parker Architectural Photography welcomes these collaborations as long as the multiple parties are identified up front and are placed within the photography agreement. Outside parties that wish to purchase images after the fact must contact Mary Parker Architectural Photography for a separate license. My prices are very competitive, and are able to stay low because of my wonderful clients who help me by abiding by file sharing practices.

Sections